Twitter’s new targeting methods for your business

The big names in social networking are all starting to take advantage of user generated content to help marketers target the right customers and the precise moment they need a product or service.

Google and Facebook have been doing this for some time, but now Twitter is starting to take advantage of this advanced targetting.

User intent to purchase can now be determined based on a variety of signals including keywords typed in status updates, search boxes or tweets,

Unfortunately their ad platform is only available to businesses willing to spend £3500+ per month, if this does fit your budget it could make a very interesting advertising proposition.

Facebook and Google ads are ofcourse accessible to all, we provide a range of social media and PPC marketing services, get in touch to get started today !

 

Twitter’s move to enhance its ads with keyword-targeting capabilities is a bigger effort to improve relevancy of ads, attract more brand advertisers, and increase ad revenue. Users have already been retargeted with ads based on websites they’ve visited, and now they will be served with ads based on what they tweet. This is a big breakthrough and opportunity for marketers, as Twitter reaches 400 million monthly visitors and more than 200 million monthly active users globally.

With increased context and relevancy, businesses can now reach Twitter users at crucial decision or needs moments, as they are posting about particular items or interests based on keywords found in tweets. Previously, Twitter’s ability to target was limited to hashtags, gender, location, and handles.

You can read more about the implications of twitters new targetting methods at iMedia Connection