Based in the north east of England, WrightWay digital is a small but forward thinking digital media agency.
We provide companies of all sizes, with the resources needed to expand and lead in the online marketplace
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April 2013

In designing a website, emotional marketing is very important especially for companies and is being used frequently by those in their digital marketing strategies.

This article will review how to apply the concept to design emotional marketing web sites and social networking applications.

Emotional marketing strategies when effectively utilised in website design produces a high conversion rate from just regular visitors to repeat customers. Every business needs to understand the mind of its prospective customers; with this method, appropriate product and services would always be rendered to the customers. Every human being is naturally emotional and would react or respond based on how effectively you are able to understand the feelings.