News - Wrightway Digital Ltd

30 Oct

5 Reasons Why Ecommerce Sites Rule with Content Marketing

Quality Content With A Side Of Products

In today’s changing e-commerce landscape, people are getting quality, free content from the brands they already purchase from. More and more companies are starting to streamline their products with content, and vice versa. It’s changing the entire marketing system completely around from traditional methods to a more integrated platform. Below are some reasons behind why this phenomenon is taking off fast, as well as some easy to use tips on how to get started.

Image Source: ShutterStock.com

Buying Honest Products

The big corporate giants up on their unattainable mountaintops are starting to crumble, thanks to honest, trustworthy content being published by savvy businesses. People want content that is practical and easy to access. The hard sell is dying fast, while having information readily available is growing in popularity. It’s the new “whole package”, and it’s gaining the attention of consumers. Sites like Home Depot are offering fun DIY articles and at the same time also listing all the items used in it for purchase right there in the post. The process is seamless, and the company benefits from both the readable content as well as the sales of each product mentioned.

05 Aug

The Teabox company on dragon den

by Peter

in Company announcements, start-ups

Comments

We’d like to congratulate the teabox company in their success on BBC’s dragons den.

When Omar came to us wanting an ecommerce platform developed from green tea with a custom blending feature we knew they were on to winner. In our time working with them we could see their business was a bit special.

Our team watched anxiously yesterday as they made their appearence on dragons den but they walked straight through the dragons questions. They ended with Peter Jones, Kelly Hoppen and Deborah Meaden all making offers before closing the deal with Kelly Hoppen

20 Jun

Trends to Follow for Engagement, Incentives and Recognition

by Peter

in Online marketing

Comments

In this post we wanted to focus on one of our most valuable assets, our employees, and how important they are for maintaining our reputation, brand image and overall presence in the marketplace.

Image Source: ShutterStock.com

There are many ways that we can recognize them and their value from the emotional and intellectual connections we have made that can translate into more tangible outcomes. Some are calling it a “culture of appreciation”, looking at how our employee engagement can manifest itself into more revenue related results. Let’s look at some ways that our employed brand ambassadors can be more engaged, offering them better incentives and more recognition:

11 Apr

Heartbleed bug

by Peter

in Company announcements, online security

Comments

I’m sure that many of you will have already read the recent announcements about the latest threat to online security – The “heartbleed bug”.

But what is this heartbleed bug and how could it have effected me ?

So what is being dubbed as the “Heartbleed bug” is a security flaw that was first made public at the beginning of this week.

What the bug does, is it enables anybody with an Internet connection and the knowledge of how this bug works to read the memory of websites and systems protected by vulnerable versions of Open SSL.

Open SSL is the industry standard when it comes to securing information being sent online, what is basically does is it enables websites and systems to encrypt and decrypt information before being sent over the internet. (It takes your information, and rewrites it in a special code that only systems you grant access to can read)

Any website that processes payments on their website is actually required by the processors to have encryption enabled. This is and has been for a long time the industry standard and main way that information is secured when being sent online.

So this could mean that credit card details, sensitive medical information and even criminal records could potentially be leaked.

Essentially anything that is entered into a secure form online on an effected system could be decrypted by the hacker and used as they wish.

The information could also be used to impersonate services and users and in turn gain access to all manner of systems and additional information stored elsewhere.

24 Dec

Seasonal greetings

by Peter

in Company announcements

Comments

Well that time of year is upon us again, the decorations are up, Santa is prepping his sled and its time to close everything down ready to pick up again in the new year.

We will now officially be on holiday until the 6th January, We will have a small team in over most of this period incase of any emergencies but we will be closing our door to new business,

For our clients who trade right through the Christmas period (e-commerce and SAAS clients we’re looking at you !), our phone lines will remain open and we will be available by email but we will not available to general business enquiries.

A lot has happened this year with WrightWay Digital, we’ve hired 3 new full time staff members, been short listed for 3 awards and won the Rockstar digital business award.

We’ve worked with some fantastic new clients on an exclectic mix of projects that have kept our developers challenged.

From social media monitoring systems, to clothing superstores, track day experiences to accountants, student properties to small business financing we have worked alongside some great startups this year, we’ll be blogging about some of these in the new year.

05 Dec

Rockstar digital business of the year 2013

by Peter

in Company announcements

Comments

Last month was a really busy month for us at WrightWay digital.. We were shortlisted for “excellence in growth” and “excellence in innovation” at the Mentorsme awards in London and we were awarded Rockstar digital business of the year at the Rockstar business awards at the Crowne Plaza in Liverpool.

We are honoured to have been given this award and we would like to thank the whole WrightWay digital team for their tremendous effort.

We’d also like to thank Rockstar for supporting us on our journey, For those that are unsure what Rockstar is they are a business support and mentoring agency that have helped many business in the UK (ourselves included) to achieve their business goals and aspirations, you can find out more about rockstar here

06 Nov

Introduction to E-commerce

by Peter

in Online marketing

Comments

Image courtesy of megatechnica

What exactly is “E-commerce”?

As a country the UK have bought and sold goods to other countries. This is called commerce. On a smaller scale, I think pretty much every adult in the country will at some point or other walked into a shop and bought something. This is also commerce. E-commerce is quite simply the act of buying and selling goods or services over a computer network, or more commonly over the Internet.

30 Oct

Developer Versus Designer

by Peter

in Web design

Comments

This post will look at the differences between a Web Developer and a Web Designer. You may not be aware, but each profession has a different skill set, although there are generally some overlaps. In a nutshell the developer will be more knowledgeable of programming languages that make a website and this makes them ideal for creating innovative websites, whereas as a Designer will be more interested in the way a website looks and are more visually creative. Lets look at the differences in detail:

16 Oct

Future Proof Your Website

by Peter

in Web design

Comments

When you decide to purchase a new website, whether it’s for a new business, re-brand or just to improve the end user experience, you need to be looking at what the future holds for website design. This is not just about the site itself, but do you know how an end-user (which in most cases equals a potential customer) will access your site?

17 Sep

Need help kickstarting your business ?

by Peter

in Company announcements

Comments

We can help you get start-up funding of 2,500 – £10,000 and provide you with world class mentorship… Would that help ?

Rockstar youth are one of the UK’s leading mentoring and business support companies and as part of the government backed start-up loans campaign have developed a fantastic programme for young entrepreneurs (aged 18 – 30)

We are happy to announce that we will be hosting the Rockstar youth business incubators at our new conference facility at the Heritage gallery, cargo fleet MIddesbrough starting October 5th.