Based in the north east of England, WrightWay digital is a small but forward thinking digital media agency.
We provide companies of all sizes, with the resources needed to expand and lead in the online marketplace
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May 2013

The big names in social networking are all starting to take advantage of user generated content to help marketers target the right customers and the precise moment they need a product or service.

Google and Facebook have been doing this for some time, but now Twitter is starting to take advantage of this advanced targetting.

User intent to purchase can now be determined based on a variety of signals including keywords typed in status updates, search boxes or tweets,

Unfortunately their ad platform is only available to businesses willing to spend £3500+ per month, if this does fit your budget it could make a very interesting advertising proposition.

Facebook and Google ads are ofcourse accessible to all, we provide a range of social media and PPC marketing services, get in touch to get started today !


The implications of Twitter's new targeting

Who needs real viewers when you’ve got buyral!

Perhaps the most shocking thing is this video really isn’t so far off reality and highlights the need to look at where that viral exposure is really coming from.


Generation-Y, also known as the millenials or millenial generation, It is the generation following generation-X. There’s no agreed start to generation Y but it generally refers to people born after 1982.

Generation Y was the first generation to grow up with the internet. The internet rose exponentially in popularity during the lives of this generation. During the 1990s, it was estimated that the Internet grew by 100% per year!