Based in the north east of England, WrightWay digital is a small but forward thinking digital media agency.
We provide companies of all sizes, with the resources needed to expand and lead in the online marketplace
0845 490 2321 / +44 (0)1642 847463

February 2013

Responsive design has become quite a hot topic in recent years, as internet consumption patterns start to change, so do our expectations of websites.

It may seem like the latest design fad. But don’t be fooled into thinking so. It is consistent with a trend in the industry to produce high quality experiences while maintaining consistency of content and interaction.

“Never again.” That’s how a commercial for Carnival Cruises ends, with a woman and her husband staring blissfully onto sea, recalling an earlier vacation horror in which they were attacked by a bear.

Now, it’s Carnival that’s perceived as the vacation horror — the hashtag #cruisefromhell actually trended on Twitter last week — following a fire that crippled the Triumph, forcing stranded passengers to endure days without air conditioning, fresh food and working toilets.

Webmasters in Europe are still adjusting to the EU e-privacy regulations, many don’t know they aren’t complying and it seems a lot of companies are blatently ignoring the directive.

We have been working with cookie free tracking / analytics for a few years now, and it suits its purpose well but Google still refuses to pull cookies from its tracking systems.

Tracking is a way for digital marketers to better understand their audiences and to serve the right message to them at the right time. Unfortunately, the industry has done a less-than-stellar job at educating the public on the benefits. Most consumers don’t want their online movements to be tracked, and a set of industry-debilitating prohibitions could be on the way. In Europe, we are already seeing what this might look like. Marketers in the U.S. need to be ready.

Our blog is full of things you SHOULD do, well here’s a few things you really shouldn’t do! 10 do’s and don’t from the Marketing professionals…

Now that your business has survived the much-hyped “end of the world,” handling your online marketing should be a piece of cake, right? But just in case you need some help, here’s a list of 10 do’s and 10 don’ts to keep your online presence on the right track in 2013.

Don’t: Use blanket “Like Us” messages to drive people to your social media pages.

Do: Give consumers a reason to like you, follow you, circle you, or whatever other action they need to take when promoting your social pages in emails, blogs, or your website. Highlight unique benefits they get by joining your social community—exclusive offers, contests, entertaining or informative content—to show that you understand what they want.

Don’t: Set up social profiles and leave them virtual ghost towns.

Do: Show off your business on social media by posting relevant, useful, and sharable content. Engaging polls, fun videos of new products or services, or fan/follower-only deals, specials, or events are great places to start. And if you’re not sure what to post, go directly to the source and ask current fans and followers what they’d like to see.