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Based in the north east of England, WrightWay digital is a small but forward thinking digital media agency.
We provide companies of all sizes, with the resources needed to expand and lead in the online marketplace
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0845 490 2321 / +44 (0)1642 847463

October 2014

Quality Content With A Side Of Products

In today’s changing e-commerce landscape, people are getting quality, free content from the brands they already purchase from. More and more companies are starting to streamline their products with content, and vice versa. It’s changing the entire marketing system completely around from traditional methods to a more integrated platform. Below are some reasons behind why this phenomenon is taking off fast, as well as some easy to use tips on how to get started.

 

ecommerce and social media

Image Source: ShutterStock.com

 

Buying Honest Products

The big corporate giants up on their unattainable mountaintops are starting to crumble, thanks to honest, trustworthy content being published by savvy businesses. People want content that is practical and easy to access. The hard sell is dying fast, while having information readily available is growing in popularity. It’s the new “whole package”, and it’s gaining the attention of consumers. Sites like Home Depot are offering fun DIY articles and at the same time also listing all the items used in it for purchase right there in the post. The process is seamless, and the company benefits from both the readable content as well as the sales of each product mentioned.