How to survive in a do-not-track future

Webmasters in Europe are still adjusting to the EU e-privacy regulations, many don’t know they aren’t complying and it seems a lot of companies are blatently ignoring the directive.

We have been working with cookie free tracking / analytics for a few years now, and it suits its purpose well but Google still refuses to pull cookies from its tracking systems.

Tracking is a way for digital marketers to better understand their audiences and to serve the right message to them at the right time. Unfortunately, the industry has done a less-than-stellar job at educating the public on the benefits. Most consumers don’t want their online movements to be tracked, and a set of industry-debilitating prohibitions could be on the way. In Europe, we are already seeing what this might look like. Marketers in the U.S. need to be ready.

Catch up on the current state of the do-not-track issue and find out how agencies can gain ground in the battle for user information in the video below;