#cruisefromhell or #Musefromhell
“Never again.” That’s how a commercial for Carnival Cruises ends, with a woman and her husband staring blissfully onto sea, recalling an earlier vacation horror in which they were attacked by a bear.
Now, it’s Carnival that’s perceived as the vacation horror — the hashtag #cruisefromhell actually trended on Twitter last week — following a fire that crippled the Triumph, forcing stranded passengers to endure days without air conditioning, fresh food and working toilets.
Some fun, huh? Carnival spent $61 million last year advertising its “fun” positioning via Arnold Worldwide, according to Kantar Media figures, second only to Royal Caribbean’s $82 million. “Carnival is the baseline,” or one of the cheapest cruise lines, said Mark Gelfuso, general manager of online travel agency Cruise Brothers. “That’s what makes it popular.”
