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Based in the north east of England, WrightWay digital is a small but forward thinking digital media agency.
We provide companies of all sizes, with the resources needed to expand and lead in the online marketplace
contact@wrightwaydigital.com
0845 490 2321 / +44 (0)1642 847463
 

News

Webmasters in Europe are still adjusting to the EU e-privacy regulations, many don’t know they aren’t complying and it seems a lot of companies are blatently ignoring the directive.

We have been working with cookie free tracking / analytics for a few years now, and it suits its purpose well but Google still refuses to pull cookies from its tracking systems.

Tracking is a way for digital marketers to better understand their audiences and to serve the right message to them at the right time. Unfortunately, the industry has done a less-than-stellar job at educating the public on the benefits. Most consumers don’t want their online movements to be tracked, and a set of industry-debilitating prohibitions could be on the way. In Europe, we are already seeing what this might look like. Marketers in the U.S. need to be ready.

Our blog is full of things you SHOULD do, well here’s a few things you really shouldn’t do! 10 do’s and don’t from the Marketing professionals…

Now that your business has survived the much-hyped “end of the world,” handling your online marketing should be a piece of cake, right? But just in case you need some help, here’s a list of 10 do’s and 10 don’ts to keep your online presence on the right track in 2013.

Don’t: Use blanket “Like Us” messages to drive people to your social media pages.

Do: Give consumers a reason to like you, follow you, circle you, or whatever other action they need to take when promoting your social pages in emails, blogs, or your website. Highlight unique benefits they get by joining your social community—exclusive offers, contests, entertaining or informative content—to show that you understand what they want.

Don’t: Set up social profiles and leave them virtual ghost towns.

Do: Show off your business on social media by posting relevant, useful, and sharable content. Engaging polls, fun videos of new products or services, or fan/follower-only deals, specials, or events are great places to start. And if you’re not sure what to post, go directly to the source and ask current fans and followers what they’d like to see.

Aged 18 – 30 already in business or looking to start a business ? How does a £10K support package and a government backed start-up loan sound ?

We are proud to announce an exceptional offer for young entrepreneurs.

As part of the UK government start-up loans scheme, WrightWay digital have teamed up with work biz academy to bring you a fantastic business support package.

A simplified loan application process, 6 months free and unlimited use of the Regus virtual offices, business mentoring, access to additional funding, reduced web design services and a fantastic package of additional support. Digital support will be provided by us (WrightWay digital)

 

You’ve had enough of business jargon and office talk, here’s some words that became popular in 2012 through social media in the UK.

Brandalism

The conflation of “vandalism” and “branding” describes a recent movement in which street artists stencil, paint and otherwise deface advertising billboards with their own designs. All in the name of Art. Each “artist” has their own signature or tag…The ironic thing is many of these “brandalisms” just feature the artists tag, looking remarkably similar to the campaigns used by the brands they are trying to rebel against.

Omnishambles

A situation that has been comprehensively mismanaged, characterised by a string of blunders and miscalculations. Notable omnishambles this year include G4S’ failure to meet the demands of this years olympic security contract and the governments handling of the proposal process for the west coast rail service contract.