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Based in the north east of England, WrightWay digital is a small but forward thinking digital media agency.
We provide companies of all sizes, with the resources needed to expand and lead in the online marketplace
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News

05 Mar

Social Network Demographics: Twitter, Pinterest, Instagram, Facebook all the stats you need to know.

by Peter
in Social media
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A run down of the latest social media demographics. Twitter, Pinterest, Instagram and Facebook.. All the stats you need to know.Young adults are more likely than older adults to use major social media sites, while women, African-Americans, and Latinos are most likely to use Twitter, Instagram, and Pinterest, according to new data from Pew Research.

Among major social media sites, Facebook is the most popular: 67% of online adults in the US use the social network.

Twitter ranks second with 16% penetration among online adults, followed by Pinterest with 15%, Instagram with 13%, and Tumblr with 6%.

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20 Feb

#cruisefromhell or #Musefromhell

by Peter
in Advertising & Branding
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“Never again.” That’s how a commercial for Carnival Cruises ends, with a woman and her husband staring blissfully onto sea, recalling an earlier vacation horror in which they were attacked by a bear.

Now, it’s Carnival that’s perceived as the vacation horror — the hashtag #cruisefromhell actually trended on Twitter last week — following a fire that crippled the Triumph, forcing stranded passengers to endure days without air conditioning, fresh food and working toilets.

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19 Feb

How to survive in a do-not-track future

by Peter
in Online marketing
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Webmasters in Europe are still adjusting to the EU e-privacy regulations, many don’t know they aren’t complying and it seems a lot of companies are blatently ignoring the directive.

We have been working with cookie free tracking / analytics for a few years now, and it suits its purpose well but Google still refuses to pull cookies from its tracking systems.

Tracking is a way for digital marketers to better understand their audiences and to serve the right message to them at the right time. Unfortunately, the industry has done a less-than-stellar job at educating the public on the benefits. Most consumers don’t want their online movements to be tracked, and a set of industry-debilitating prohibitions could be on the way. In Europe, we are already seeing what this might look like. Marketers in the U.S. need to be ready.

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05 Feb

What Not to Do With Your Online Presence in 2013

by Peter
in Online marketing
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Our blog is full of things you SHOULD do, well here’s a few things you really shouldn’t do! 10 do’s and don’t from the Marketing professionals…

Now that your business has survived the much-hyped “end of the world,” handling your online marketing should be a piece of cake, right? But just in case you need some help, here’s a list of 10 do’s and 10 don’ts to keep your online presence on the right track in 2013.

Don’t: Use blanket “Like Us” messages to drive people to your social media pages.

Do: Give consumers a reason to like you, follow you, circle you, or whatever other action they need to take when promoting your social pages in emails, blogs, or your website. Highlight unique benefits they get by joining your social community—exclusive offers, contests, entertaining or informative content—to show that you understand what they want.

Don’t: Set up social profiles and leave them virtual ghost towns.

Do: Show off your business on social media by posting relevant, useful, and sharable content. Engaging polls, fun videos of new products or services, or fan/follower-only deals, specials, or events are great places to start. And if you’re not sure what to post, go directly to the source and ask current fans and followers what they’d like to see.

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17 Jan

Business start-up loan and £10k worth of additional support for young entrepreneurs (Aged 18-30)

by Peter
in Company announcements
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Aged 18 – 30 already in business or looking to start a business ? How does a £10K support package and a government backed start-up loan sound ?

We are proud to announce an exceptional offer for young entrepreneurs.

As part of the UK government start-up loans scheme, WrightWay digital have teamed up with work biz academy to bring you a fantastic business support package.

A simplified loan application process, 6 months free and unlimited use of the Regus virtual offices, business mentoring, access to additional funding, reduced web design services and a fantastic package of additional support. Digital support will be provided by us (WrightWay digital)

 

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