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We provide companies of all sizes, with the resources needed to expand and lead in the online marketplace
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social media Tag

31 May

Twitter’s new targeting methods for your business

by Peter
in Online marketing
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The big names in social networking are all starting to take advantage of user generated content to help marketers target the right customers and the precise moment they need a product or service.

Google and Facebook have been doing this for some time, but now Twitter is starting to take advantage of this advanced targetting.

User intent to purchase can now be determined based on a variety of signals including keywords typed in status updates, search boxes or tweets,

Unfortunately their ad platform is only available to businesses willing to spend £3500+ per month, if this does fit your budget it could make a very interesting advertising proposition.

Facebook and Google ads are ofcourse accessible to all, we provide a range of social media and PPC marketing services, get in touch to get started today !

 

The implications of Twitter's new targeting

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14 Mar

Top Pinterest tools for business

by Peter
in Social media
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Top Pinterest tools

 Pinterest announced the launch of it’s new integrated analytics this morning.

With Pinterest, it really is all about the pictures. It’s a visual social network and its fast becoming one of the big dogs.

You can use this social media site to reach thousands of potential customers and spread the word about your business and brand. As with all the top social networks, a whole ecosystem of related apps and tools has started to develop around it.

More pictures, less words, seems to be the message that Pinterest is spreading, we like to be visually pleased…. So that said, we bring you a short article with plenty of pictures detailing some of the top tools for Pinterest.

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06 Mar

What the Catholic Church Can Learn From Social Media

by Peter
in Advertising & Branding
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jesus-twitter

Religion, in the UK atleast is certainly in decline, It’s seen as a social decay by some and a more free society by others, whatever your views, this article highlights social medias role in raising religious awareness

In a simple cartoon circulated online, Jesus looks at Peter and says, “No, I’m not talking about Twitter. I literally want you to follow me.” This is an apt depiction of the competitive relationship that has existed between media and religion, summed up as: “I’m God. Turn off the media and listen to me.” If modern technologies were used to further their faith — be it an advertising campaign or a televised sermon — religious institutions possessed a stranglehold on the content using a top-down, paternalistic approach to communication.

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05 Feb

What Not to Do With Your Online Presence in 2013

by Peter
in Online marketing
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Our blog is full of things you SHOULD do, well here’s a few things you really shouldn’t do! 10 do’s and don’t from the Marketing professionals…

Now that your business has survived the much-hyped “end of the world,” handling your online marketing should be a piece of cake, right? But just in case you need some help, here’s a list of 10 do’s and 10 don’ts to keep your online presence on the right track in 2013.

Don’t: Use blanket “Like Us” messages to drive people to your social media pages.

Do: Give consumers a reason to like you, follow you, circle you, or whatever other action they need to take when promoting your social pages in emails, blogs, or your website. Highlight unique benefits they get by joining your social community—exclusive offers, contests, entertaining or informative content—to show that you understand what they want.

Don’t: Set up social profiles and leave them virtual ghost towns.

Do: Show off your business on social media by posting relevant, useful, and sharable content. Engaging polls, fun videos of new products or services, or fan/follower-only deals, specials, or events are great places to start. And if you’re not sure what to post, go directly to the source and ask current fans and followers what they’d like to see.

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08 Jan

Brandalism and Omnishambles in Eurogeddon – Social media’s influence on the british language in 2012

by Peter
in Social media
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You’ve had enough of business jargon and office talk, here’s some words that became popular in 2012 through social media in the UK.

Brandalism

The conflation of “vandalism” and “branding” describes a recent movement in which street artists stencil, paint and otherwise deface advertising billboards with their own designs. All in the name of Art. Each “artist” has their own signature or tag…The ironic thing is many of these “brandalisms” just feature the artists tag, looking remarkably similar to the campaigns used by the brands they are trying to rebel against.

Omnishambles

A situation that has been comprehensively mismanaged, characterised by a string of blunders and miscalculations. Notable omnishambles this year include G4S’ failure to meet the demands of this years olympic security contract and the governments handling of the proposal process for the west coast rail service contract.

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