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Based in the north east of England, WrightWay digital is a small but forward thinking digital media agency.
We provide companies of all sizes, with the resources needed to expand and lead in the online marketplace
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31 May

Twitter’s new targeting methods for your business

by Peter
in Online marketing
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The big names in social networking are all starting to take advantage of user generated content to help marketers target the right customers and the precise moment they need a product or service.

Google and Facebook have been doing this for some time, but now Twitter is starting to take advantage of this advanced targetting.

User intent to purchase can now be determined based on a variety of signals including keywords typed in status updates, search boxes or tweets,

Unfortunately their ad platform is only available to businesses willing to spend £3500+ per month, if this does fit your budget it could make a very interesting advertising proposition.

Facebook and Google ads are ofcourse accessible to all, we provide a range of social media and PPC marketing services, get in touch to get started today !

 

The implications of Twitter's new targeting

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19 Feb

How to survive in a do-not-track future

by Peter
in Online marketing
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Webmasters in Europe are still adjusting to the EU e-privacy regulations, many don’t know they aren’t complying and it seems a lot of companies are blatently ignoring the directive.

We have been working with cookie free tracking / analytics for a few years now, and it suits its purpose well but Google still refuses to pull cookies from its tracking systems.

Tracking is a way for digital marketers to better understand their audiences and to serve the right message to them at the right time. Unfortunately, the industry has done a less-than-stellar job at educating the public on the benefits. Most consumers don’t want their online movements to be tracked, and a set of industry-debilitating prohibitions could be on the way. In Europe, we are already seeing what this might look like. Marketers in the U.S. need to be ready.

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24 Nov

Amazing tech fact 2 – Google or googol

by Peter
in Facts & figures
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Google got its name from the mathematical figure googol, which denotes the number; 10,000,000,000,000,000,000,000,000,000,000,000,000, 000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000 That’s 'one followed by a hundred zeros' A fitting name for a search engine that relies on complex mathematics to find exactly what people want. A googol has its use in comparing with other very larger numbers such as the number of chess moves that are hypothetically possible. Edward Kasner used it to illustrate the...

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