The big names in social networking are all starting to take advantage of user generated content to help marketers target the right customers and the precise moment they need a product or service.
Google and Facebook have been doing this for some time, but now Twitter is starting to take advantage of this advanced targetting.
User intent to purchase can now be determined based on a variety of signals including keywords typed in status updates, search boxes or tweets,
Unfortunately their ad platform is only available to businesses willing to spend £3500+ per month, if this does fit your budget it could make a very interesting advertising proposition.
Facebook and Google ads are ofcourse accessible to all, we provide a range of social media and PPC marketing services, get in touch to get started today !
Generation-Y, also known as the millenials or millenial generation, It is the generation following generation-X. There’s no agreed start to generation Y but it generally refers to people born after 1982.