Archive for the ‘Online marketing’ Category

5 Reasons Why Ecommerce Sites Rule with Content Marketing

Posted on October 30th, 2014 by davelandry

Quality Content With A Side Of Products

In today’s changing e-commerce landscape, people are getting quality, free content from the brands they already purchase from. More and more companies are starting to streamline their products with content, and vice versa. It’s changing the entire marketing system completely around from traditional methods to a more integrated platform. Below are some reasons behind why this phenomenon is taking off fast, as well as some easy to use tips on how to get started.

 

ecommerce and social media

Image Source: ShutterStock.com

 

Buying Honest Products

The big corporate giants up on their unattainable mountaintops are starting to crumble, thanks to honest, trustworthy content being published by savvy businesses. People want content that is practical and easy to access. The hard sell is dying fast, while having information readily available is growing in popularity. It’s the new “whole package”, and it’s gaining the attention of consumers. Sites like Home Depot are offering fun DIY articles and at the same time also listing all the items used in it for purchase right there in the post. The process is seamless, and the company benefits from both the readable content as well as the sales of each product mentioned.

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Trends to Follow for Engagement, Incentives and Recognition

Posted on June 20th, 2014 by davelandry

In this post we wanted to focus on one of our most valuable assets, our employees, and how important they are for maintaining our reputation, brand image and overall presence in the marketplace.

engagement-trends

Image Source: ShutterStock.com

There are many ways that we can recognize them and their value from the emotional and intellectual connections we have made that can translate into more tangible outcomes. Some are calling it a culture of appreciation, looking at how our employee engagement can manifest itself into more revenue related results. Let’s look at some ways that our employed brand ambassadors can be more engaged, offering them better incentives and more recognition: (more…)

Introduction to E-commerce

Posted on November 6th, 2013 by Ellen
online-shopping-5

Image courtesy of megatechnica

What exactly is “E-commerce”?

 

As a country the UK have bought and sold goods to other countries. This is called commerce. On a smaller scale, I think pretty much every adult in the country will at some point or other walked into a shop and bought something. This is also commerce. E-commerce is quite simply the act of buying and selling goods or services over a computer network, or more commonly over the Internet. (more…)

Twitter’s new targeting methods for your business

Posted on May 31st, 2013 by iMedia

The big names in social networking are all starting to take advantage of user generated content to help marketers target the right customers and the precise moment they need a product or service.

Google and Facebook have been doing this for some time, but now Twitter is starting to take advantage of this advanced targetting.

User intent to purchase can now be determined based on a variety of signals including keywords typed in status updates, search boxes or tweets,

Unfortunately their ad platform is only available to businesses willing to spend £3500+ per month, if this does fit your budget it could make a very interesting advertising proposition.

Facebook and Google ads are ofcourse accessible to all, we provide a range of social media and PPC marketing services, get in touch to get started today !

 

The implications of Twitter's new targeting

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Unlocking the true power of responsive design

Posted on February 25th, 2013 by iMedia

Responsive design has become quite a hot topic in recent years, as internet consumption patterns start to change, so do our expectations of websites.

It may seem like the latest design fad. But don’t be fooled into thinking so. It is consistent with a trend in the industry to produce high quality experiences while maintaining consistency of content and interaction. (more…)

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