Archive for the ‘Advertising & Branding’ Category

What the Catholic Church Can Learn From Social Media

Posted on March 6th, 2013 by AdAge

jesus-twitter

Religion, in the UK atleast is certainly in decline, It’s seen as a social decay by some and a more free society by others, whatever your views, this article highlights social medias role in raising religious awareness

In a simple cartoon circulated online, Jesus looks at Peter and says, “No, I’m not talking about Twitter. I literally want you to follow me.” This is an apt depiction of the competitive relationship that has existed between media and religion, summed up as: “I’m God. Turn off the media and listen to me.” If modern technologies were used to further their faith — be it an advertising campaign or a televised sermon — religious institutions possessed a stranglehold on the content using a top-down, paternalistic approach to communication. (more…)

#cruisefromhell or #Musefromhell

Posted on February 20th, 2013 by AdAge


“Never again.” That’s how a commercial for Carnival Cruises ends, with a woman and her husband staring blissfully onto sea, recalling an earlier vacation horror in which they were attacked by a bear.

Now, it’s Carnival that’s perceived as the vacation horror — the hashtag #cruisefromhell actually trended on Twitter last week — following a fire that crippled the Triumph, forcing stranded passengers to endure days without air conditioning, fresh food and working toilets. (more…)

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