Online marketing Archives - Wrightway Digital Ltd

30 Oct

5 Reasons Why Ecommerce Sites Rule with Content Marketing

Quality Content With A Side Of Products

In today’s changing e-commerce landscape, people are getting quality, free content from the brands they already purchase from. More and more companies are starting to streamline their products with content, and vice versa. It’s changing the entire marketing system completely around from traditional methods to a more integrated platform. Below are some reasons behind why this phenomenon is taking off fast, as well as some easy to use tips on how to get started.

Image Source: ShutterStock.com

Buying Honest Products

The big corporate giants up on their unattainable mountaintops are starting to crumble, thanks to honest, trustworthy content being published by savvy businesses. People want content that is practical and easy to access. The hard sell is dying fast, while having information readily available is growing in popularity. It’s the new “whole package”, and it’s gaining the attention of consumers. Sites like Home Depot are offering fun DIY articles and at the same time also listing all the items used in it for purchase right there in the post. The process is seamless, and the company benefits from both the readable content as well as the sales of each product mentioned.

20 Jun

Trends to Follow for Engagement, Incentives and Recognition

by Peter

in Online marketing

Comments

In this post we wanted to focus on one of our most valuable assets, our employees, and how important they are for maintaining our reputation, brand image and overall presence in the marketplace.

Image Source: ShutterStock.com

There are many ways that we can recognize them and their value from the emotional and intellectual connections we have made that can translate into more tangible outcomes. Some are calling it a “culture of appreciation”, looking at how our employee engagement can manifest itself into more revenue related results. Let’s look at some ways that our employed brand ambassadors can be more engaged, offering them better incentives and more recognition:

06 Nov

Introduction to E-commerce

by Peter

in Online marketing

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Image courtesy of megatechnica

What exactly is “E-commerce”?

As a country the UK have bought and sold goods to other countries. This is called commerce. On a smaller scale, I think pretty much every adult in the country will at some point or other walked into a shop and bought something. This is also commerce. E-commerce is quite simply the act of buying and selling goods or services over a computer network, or more commonly over the Internet.

25 Feb

Unlocking the true power of responsive design

by Peter

in Online marketing

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Responsive design has become quite a hot topic in recent years, as internet consumption patterns start to change, so do our expectations of websites.

It may seem like the latest design fad. But don’t be fooled into thinking so. It is consistent with a trend in the industry to produce high quality experiences while maintaining consistency of content and interaction.

19 Feb

How to survive in a do-not-track future

by Peter

in Online marketing

Comments

Webmasters in Europe are still adjusting to the EU e-privacy regulations, many don’t know they aren’t complying and it seems a lot of companies are blatently ignoring the directive.

We have been working with cookie free tracking / analytics for a few years now, and it suits its purpose well but Google still refuses to pull cookies from its tracking systems.

Tracking is a way for digital marketers to better understand their audiences and to serve the right message to them at the right time. Unfortunately, the industry has done a less-than-stellar job at educating the public on the benefits. Most consumers don’t want their online movements to be tracked, and a set of industry-debilitating prohibitions could be on the way. In Europe, we are already seeing what this might look like. Marketers in the U.S. need to be ready.