Pew Research Tag

A run down of the latest social media demographics. Twitter, Pinterest, Instagram and Facebook.. All the stats you need to know.Young adults are more likely than older adults to use major social media sites, while women, African-Americans, and Latinos are most likely to use Twitter, Instagram, and Pinterest, according to new data from Pew Research.

Among major social media sites, Facebook is the most popular: 67% of online adults in the US use the social network.

Twitter ranks second with 16% penetration among online adults, followed by Pinterest with 15%, Instagram with 13%, and Tumblr with 6%.